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Robert Nistico is CEO of Splash Beverages Group. A 26-year beverage industry veteran, Robert was the fifth employee and VP/General Manager for Red Bull North America, where he led the start up from zero sales to $1.45 billion in five years. Robert is the founder and CEO of Marley Beverages and was responsible for framing out the long term vision for the company. Earlier in his career, Nistico held executive positions with Diageo and Gallo. A highly motivated, results-driven, creative and passionate leader with an entrepreneurial spirit and the highest of standards, he has delivered outstanding results in small private start-ups as well as global public environments. His experience has included direct and indirect sales management, strategic brand marketing, production, co-packing, packaging, budgeting, forecasting, profit and loss management, financial modeling, operations and logistics. Robert serves on the Board of Apollo Brands in Dallas, Texas, and holds an advisory Board position with Transition Capital Partners, LLC (a private equity firm), also in Dallas.
Kevin McClafferty, Distribution, has 27 years of food and beverage experience that began at Nabisco, where he worked his way up from Territory Sales Manager in New England to Senior Director of National Accounts. In 1998, he joined Sara Lee Coffee and Tea as VP of Sales, West, to develop its distribution system and manage several branded acquisitions. Kevin left Sara Lee after six years to join Bolthouse Farms — his first beverage start up — then assisted Soma Beverage in launching the Metromint line across the country. McClafferty was President/CEO of Talking Rain, where he led the strategy behind Sparkling Ice. In 2010, McClafferty joined Marley Beverage CEO as SVP of Sales and later was named President/CEO.
Lee Brody, Marketing, for Splash Beverage Group and has more than 20 years experience building category leading brands for mature and emerging companies. For the past 10 years, Brody has concentrated exclusively on natural products, taking brands such as Marley Beverages, Airborne Health Formula and ZonePerfect Nutrition Bars to top positions in their categories. Brody joined Marley from Steaz where as VP, Marketing he led all branding, promotion and product development for the leading organic/fair trade maker of sodas, energy drinks and iced teas. Brody has held senior positions with many of the largest advertising and PR agencies in the world, including Weber Shandwick and Ketchum.
Sanjeev Javia, VP, Product Development and Marketing for Splash Beverage Group. He is the founder and President of Javia Wellness Group, a firm that focuses on innovative research, formulation and design of nutritional exercise and wellness initiatives. As a sports nutrition expert, Sanjeev’s work with Splash Beverage Group is developing innovative functional beverages with health benefits for the consumer. Since 2000, Sanjeev has advised some of the world’s most elite athletes on fitness and nutrition. His client list includes Super Bowl MVPs Tom Brady and Kurt Warner, Cy Young Award Winners Curt Schilling and Randy Johnson, Stanley Cup Champions Marty Turco and Brendan Morrow, Olympic Gold Medalists Brianna Scurry and Caroline LaLive and PGA Golfers Tom Pernice Jr. and Suzanne Pettersen.
Aida Aragon serves as V.P. of National Accounts for Splash Beverage Group and is a Sales, Marketing and Brand Management Executive with years of experience in the sports supplement and beverage industry.
Ms. Aragon possesses sales marketing experience, spending a few years in positions in the sports beverage industry. Working with companies like EAS, Cytopsport (Mussel Milk) and Labrada. She has played a pivotal role in executing successful store roll outs in the specialty stores as well as in food and drug mass. Her passion in brand development has always been second nature but her main focus is to increase sales for some of the leading brands in the sports nutrition industry. Aida has owned her own consulting firm, Verdi Consulting, for the last six years developing brands and assisting in strategy and new business development. Her latest venture as VP of National Accounts for Splash Beverage Group has afforded her limitless opportunities to increase brand awareness within major national grocery and convenient store chains. Her main purpose is to develop a brand that will make a significant difference in people’s lives and increase their over all well being. “My mission is to empower people with tools to better their health and to set their body for the best quality of life possible for many years to come.”
Aida Aragon embodies a lifetime of passion for the health and fitness industry. The dedication was evident with a successful history of competing in Fitness Competitions and becoming an EAS sponsored athlete in 2002. The partnership with EAS would pave the way for a new career alongside one of the industry’s top brands. She obtained her International Federation of Body Building & Fitness (IFBB) Pro Figure Card in 2005 at the New York Figure Nationals and retired from competitions to continue her career in sports supplements. “These relationships are invaluable as we penetrate this influential channel of distribution”