Leadership

Our management team and directors possess the leadership expertise, skills, and experience to drive the company’s success.
Image of Robert Nistico, Chairman & CEO of Splash Beverage Group

Robert Nistico

Chairman & CEO of Splash Beverage Group. A 28-year beverage industry veteran, Robert was the fifth employee and VP/General Manager for Red Bull North America, where he led the start-up from zero sales to $1.45 billion. Robert is the founder and CEO of Marley Beverages and was responsible for framing out the long term vision for the company. Earlier in his career, Nistico held executive positions with Diageo and Gallo. A highly motivated, results-driven, creative, and passionate leader with an entrepreneurial spirit and the highest of standards, he has delivered outstanding results in small private start-ups as well as global public environments.

His experience has included direct and indirect sales management, strategic brand marketing, production, co-packing, packaging, budgeting, forecasting, profit and loss management, financial modeling, operations and logistics. Robert serves on the Board of Apollo Brands in Dallas, Texas, and holds an Advisory Board position with Transition Capital Partners, LLC (a private equity firm), also in Dallas.

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Stacy McLaughlin

Chief Financial Officer of Splash Beverage Group. Ms. McLaughlin joins Splash with 21 years of finance and accounting experience.  Prior to joining the Company, Ms. McLaughlin was Chief Financial Officer of Material Technologies Corp., from 2022 to 2023. From 2013 to 2021, Ms. McLaughlin was the Vice President and Chief Financial Officer of Willdan Group, Inc. (Willdan); her initial role was Compliance Manager from 2010 to 2013. During her tenure at Willdan, she was responsible for accounting and finance functions, SEC reporting, investor relations, treasury, and managed a follow-on equity offering. Prior to Willdan, Ms. McLaughlin was, from 2009 to 2010, Senior Associate at Windes & McClaughry Accountancy Corporation and, from 2004 to 2009, Senior Audit Associate at the public accounting firm KPMG LLP. Ms. McLaughlin has a Masters in Accounting from the University of Southern California and BS from the University of Arizona. Ms. McLaughlin is a Certified Public Accountant (CPA).

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Image of William Meissner, President and Chief Marketing Officer of Splash Beverage Group

William Meissner

President and Chief Marketing Officer of Splash Beverage Group. A proven leader with more than twenty years of success in growing consumer brand companies with both large multinational and medium sized entrepreneurial organizations, Meissner’s expertise includes multiple CEO roles revamping both healthy and distressed companies. Building and restoring brand value has been a hallmark of his leadership history. Prior to joining SBG, Meissner served as President and Chief Executive Officer for Sweet Leaf and Tradewinds Tea, a premium beverage vertical designed to build emerging brands, Chief Executive Officer for Genesis Today, Inc. a leader in the organic nutritional supplements category, Chief Executive Officer of Tazza Pronto, a joint venture between Distant Lands Coffee, Inc. and Caffita Systems SPA, Chief Executive Officer of Jones Soda, President of Talking Rain Beverages, Chief Marketing Officer of Fuze & NOS Beverages (Coca-Cola), Brand Director of SoBe Beverages (Pepsi-Co) and Nutritional Category Manager at Tetra Pak, USA Inc.

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Image of James Allred, Senior Vice President of Sales for Splash Beverage Company

James Allred

Senior Vice President of Sales for Splash Beverage Company with over 25+ years of experience in the beverage industry.

James has spent over 22 years with Anheuser-Busch, the largest maker of beer in the world. James’ experience includes roles within Wholesaler, Sales Operation, Key Accounts, National Retail Sales, and led the Sales Business Unit for the largest national convenience retailer in North America.  Known for his passion in the industry as a proven leader, James is well known for challenging the status quo, providing creative sales solutions to help retailers drive profitable growth, and develop programs with a consumer mindset.

James has had many successes in the industry such as recognition as 7 ELEVEN Vendor of the Year award in 2020 and multiple Vendor of the Year awards from the SEI National Franchise Organization.

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Image of Sanjeev Javia, VP, Product Development of Splash Beverage Group

Sanjeev Javia

VP, Product Development for Splash Beverage Group. He is the founder and President of Javia Wellness Group, a firm that focuses on innovative research, formulation, and design of nutritional exercise and wellness initiatives. As a sports nutrition expert, Sanjeev’s work with Splash Beverage Group is developing innovative functional beverages with health benefits for the consumer. Since 2000, Sanjeev has advised some of the world’s most elite athletes on fitness and nutrition. His client list includes Super Bowl MVPs Tom Brady and Kurt Warner, Cy Young Award Winners Curt Schilling and Randy Johnson, Stanley Cup Champions Marty Turco and Brendan Morrow, Olympic Gold Medalists Brianna Scurry and Caroline LaLive and PGA Golfers Tom Pernice Jr. and Suzanne Pettersen.

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Image of Aida Aragon, S.V.P. of National Accounts for Splash Beverage Group

Aida Aragon

S.V.P. of National Accounts for Splash Beverage Group and is a Sales, Marketing and Brand Management Executive with years of experience in the sports supplement and beverage industry.

Ms. Aragon possesses sales marketing experience, having spent a few years in positions in the sports beverage industry. Working with companies like EAS, CytoSport (Muscle Milk) and Labrada. She has played a pivotal role in executing successful store rollouts in specialty stores as well as in food, drug, and mass retailers. Her passion for brand development has always been second nature, but her main focus is to increase sales for some of the leading brands in the sports nutrition industry. Aida has owned her own consulting firm, Verdi Consulting, for the last six years developing brands and assisting in strategy, and new business development. Her latest venture as VP of National Accounts for Splash Beverage Group has afforded her limitless opportunities to increase brand awareness within major national grocery and convenience store chains. Her main purpose is to develop a brand that will make a significant difference in people’s lives and increase their overall well-being. “My mission is to empower people with tools to better their health and to set their body for the best quality of life possible for many years to come.”

Aida Aragon embodies a lifetime of passion for the health and fitness industry. The dedication was evident with a successful history of competing in Fitness Competitions and becoming an EAS sponsored athlete in 2002. The partnership with EAS would pave the way for a new career alongside one of the industry’s top brands. She obtained her International Federation of Body Building & Fitness (IFBB) Pro Figure Card in 2005 at the New York Figure Nationals and retired from competitions to continue her career in sports supplements. “These relationships are invaluable as we penetrate this influential channel of distribution.”

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