FORT LAUDERDALE, FL – February 6, 2026 (NEWMEDIAWIRE) – Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”) today announced the appointment of Brady Cobb to its Board of Directors. Mr. Cobb’s appointment further strengthens Splash’s board as the Company continues executing on its previously announced Splash 2.0 strategic reset, marked by refreshed governance, expanded scope, and renewed focus on high-growth consumer categories and brands, including federally compliant CBD and hemp. With President Trump’s historic signing of an executive order in December 2025 directing the Attorney General to commence a rulemaking process to reschedule cannabis from schedule I to schedule III and to develop a regulatory framework for hemp and CBD, Splash is excited to reshape its board and management team to be ready to execute upon strategic opportunities in this exciting space in a compliant and lawful fashion.