Growth Pillars
Our growth is driven by three converging forces: expanding distribution channels, increasing regulatory clarity, and accelerating consumer
adoption creating the conditions to scale a new generation of cannabinoid wellness brands.
INCREASING REGULATORY CLARITY
An evolving regulatory landscape is creating new clarity for cannabinoid wellness. Emerging CMS pathways for CBD and anticipated guidance on hemp-derived products in 2025 are helping define a more structured operating environment. As these frameworks take shape, they reduce uncertainty and enable companies like Splash to move forward with greater confidence. This increasing clarity is a key enabler of our transition into a cannabinoid wellness platform.
INCREASING CONSUMER ADOPTION
Adoption of cannabinoid wellness products is accelerating as consumers increasingly prioritize natural, lifestyle-oriented solutions. Broader awareness, improved accessibility, and shifting perceptions are expanding the category beyond early adopters. As usage becomes more mainstream, the opportunity to build scaled, differentiated brands continues to grow. This momentum supports this strategic move for Splash into the space.
INCREASING CONSUMER ADOPTION
Adoption of cannabinoid wellness products is accelerating as consumers increasingly prioritize natural, lifestyle-oriented solutions. Broader awareness, improved accessibility, and shifting perceptions are expanding the category beyond early adopters. As usage becomes more mainstream, the opportunity to build scaled, differentiated brands continues to grow. This momentum supports this strategic move for Splash into the space.
CHANNEL EXPANSION
Retailers are beginning to meaningfully expand their commitment to cannabinoid wellness as regulatory clarity improves. In response to rising consumer demand, shelf space is increasing and assortments are becoming more comprehensive across CBD and other cannabinoids. This shift is driving the transition from limited placement to broader, more visible retail integration. As channels evolve, the ability to scale brands through large distribution networks becomes increasingly achievable. Splash is positioned to benefit from this expanding access.