The No-Alcohol Industry Boomed Over the Pandemic. Where’s It Going Next?

Interestingly, 78% of non-alcoholic beverage buyers are also purchasing alcoholic beer, wine or spirits—moderation is a driving force (Nielsen). “The foundation of the movement is rooted in younger Americans’ desire to live a healthier lifestyle,” says Bill Meissner, President and CMO of Splash Beverage Group. “This is a macro-trend we don’t see fading.”