Demand for convenience food and beverages and increasing concerns from consumers about what they’re ingesting are reportedly driving growth in the specialty food and beverage market.

Data Bridge Market Research shows the specialty food and beverage segment is expected to grow 11.5% from 2020 to 2027.

According to Mintel Analysts, outpacing conventional grocery sales, specialty food and beverages grew 10% between 2016 and 2018 to $148.7 billion in sales.